MEET DAWNNA ST LOUIS CEO, AUTHOR, & INT'L EVENT HEADLINING KEYNOTE SPEAKER

UNLEASH YOUR UNIQUE GIFTS​​

BREAK THROUGH LIMITATIONS WITH YOUR ADVANTAGE ARCHETYPE​​

What could you achieve if you could purposely bring to bear your unique gifts in everything that you do?

There is nothing more powerful than unlocking and unleashing the forces inside you that help you break through any limit and turn ambitions into outcomes.

You would consistently perform at your highest levels; you’d pick the kind of career that inspires you; you’d build better relationships; and you’d find success just a little easier.

The Advantage Archetype reveals your talent and motivation profile. You will discover what drives you, what keeps you focused, and what strategies will help you maximize your potential.

When you discover your Advantage Archetype, you’ll feel like you’re improving, every single day, because you won’t waste your time trying to be more of what you’re not. Instead you’ll focus on what naturally gives you a winning edge.

How Extreme Execution &
a Winning Edge Delivers

Watch
A Humorous Perspective on Appreciation
A Humorous Perspective on Appreciation
Meet Dawnna
Meet Dawnna
You Can't See Yourself In the Mirror
You Can't See Yourself In the Mirror
Friends Don't Leave Friends Voicemail
Friends Don't Leave Friends Voicemail
What if Opportunity Doesn't Knock
What if Opportunity Doesn't Knock
You2.0 TedTalk
You2.0 TedTalk
The World Famous Starbucks Story
The World Famous Starbucks Story

"We wanted our attendees fired up from opening keynote to closing hour. And Dawnna delivered. Her opening program was a mindset boosting experience that challenged everyone to have the courage to participate at a higher level - in life, at work, and at the conference. Participation is always higher after Dawnna's keynote. That's why she's spoken for us 3x in 5 years.

R. WRIGHT
KAVITAS INTERNATIONAL

“Dawnna's conference headlining keynote helped me tap into my Winning Edge Formula. For the rest of the conference I courageously stepped into my power. I volunteered, asked questions, and participated at a higher level. I took that Winning Edge Formula home. Since then, I have created the future kind of future that I deserve and desire!”

Anne James
Destination Weddings

“I sat, prepared to escape another boring keynote speaker. But Dawnna was so real. She spoke directly to me. Since meeting her, I have leveraged my winning edge to un-rut my career, kick-start my business, and live a bigger life.

J. Hannabolt
Hannabolt Financial Services

Dawnna makes you think different. Her transformational thinking is no less profound than it sounds. Dawnna has impacted me as a sales leader and my team exponentially. Her game changing formula impacted both sales funnels and bottom-line numbers immediately.

Michael Bentley
Transfinder

Dawnna is a no nonsense brilliant woman leading others into their greatness and their own high profit zone. Whether delivering incredible training on FB Live or at her exclusive Million Dollar Mansion retreats, those smart enough to ditch the myths and listen to this woman who’s walked the path from homelessness to abundance, will reap rewards beyond their dreams. Pay attention!

Lindy Rosen
CEO

Dawnna really understands how to speak the language of your customer. Her brain fires so quickly that to work with her was fast, easy and fun. She's brilliant.

Diane DiResta
CEO

Dawnna is a kick-ass speaker who energises and inspires audiences internationally to take action. I saw her speak at a huge convention in the UK and she delivered amazing value that the audience loved. If you need a speaker to deliver a wake-up call to your audience and leave them with immense value, book Dawnna now!

Alan Stevens
CEO

Dawnna delivered EXCELLENCE in the UK. Her knowledge and experience of business is mind-blowing. Her skill in delivery is extraordinary. She conveys complex ideas with grace and power. She cuts through noise so that it is easy to see how simple changes will make a massive difference.

William Buist
CEO

Dawnna is a one-of-a-kind, brilliant, funny, talented and wicked smart speaker that seems to be one step ahead of every problem that organizations big and small encounter. She is truly an innovative presence in 6-inch heels, captivating every audience from start to finish!

Theresa Rose
CEO

Hands down, the best speaker I've seen!" is something you'll hear people saying after Dawnna speaks. I chose to work with Dawnna because of her obvious natural speaking abilities, the connection she quickly develops with an audience and most of all, her genuine passion!

Kelly Powley
CIO / Inspire Brands

Dawnna is one of the most dynamic leaders in this industry I have ever worked with. She is a prime example of what a professional should be; she truly walks the walk.There is no problem too small Dawnna won't listen to and she offers real solutions, not just promises.

Tina Pearson
Office Depot

BE THE INFLUENTIAL LEADER WHO IGNITES A POWERHOUSE NETWORK OF DRIVEN PROS​

UNLOCK

YOUR

hIDDEN

ADVANTAGE

DISCOVER WHAT MOTIVATES YOU.
IGNITE MOTIVATION IN OTHERS.

What if you could consistently put yourself in a position to win?  What if you could identify your superpower and your kryptonite?

You’ll enjoy a high-energy program as Dawnna shares how her Advantage Archetype kept her from making critical career mistakes and instead propelled her from homeless teen to COO/Founder of a $250M tech consultancy. Millions have been motivated to tap into their unique gifts to make an impact on the world.

You’ll discover:

  • Why you do the things you do
  • You unique values and motivations that shape how you think, feel, and behave
  • How to put yourself in a position to do what you naturally do best
  • Your greatest talents and leverage them for more wins
  • How to improve your personal performance with greater power and self-awareness

You’re already using one of the seven hidden advantages! Now leverage their power with purpose.

YOUR ADVANTAGE aRCHETYPE

LEVERAGE YOUR UNIQUE GIFTS TO GIVE YOU A WINNING EDGE

DISC, StrengthsFinder, and many more archetype tests are all based on the same foundation – Aristotle’s Nichomachean Ethics (NE). 

Archetype tests generally tell you why you do what you do – something that Aristotle was intrigued by. In NE, he wrote about the seven desires which drive decisions. Each desire motivates us (trigger), strengthens us (advantage), and has an opposing weakness.

Aristotle also documented that that only two or three of these desires become prevalent over time and make up your Decision Making Archetype, a combination of Motivation and Strengths.

Below are the Advantage Archetypes (your strengths).  Simply identify the top 2 or 3 that resonate with you most.

COLLABORATOR

Collaboration. Inclusivity.
Greater Cause.

COLLABORATOR

Inclusivity Driver

You create an environment where every player (regardless of skill) has a place and voice on your team.  You make individuals feel like they are part of something bigger.  You'd prefer everyone get a vote and have an equal part in the decision-making process rather than making a decision for them.

TREASURE-HUNTER

A little extra. The elusive deal.
Find what others missed.

TREASURE-HUNTER

A little extra. The elusive deal.
Find what others missed.

You dive into the deep end first and then work your way out to the big picture.  You leave no stone unturned and find what others usually miss.  You see value in each step of the process and you need to know how the process words. You create outcomes that give you a winning advantage first.

STREAMLINER

Simplifies complexities

STREAMLINER

Simplifies complexities. Can see the big picture.

Your start with the big-picture and bottom line before getting into the details (if needed).  You make complex processes simpler, faster, and better. Details feel like clutter and they can exhaust you. You'd prefer to erase whiteboard and start from scratch rather than go through the process of learning it all. 

CURATOR

Better brand power. Can harness that which deserves recognition.

CURATOR

Better brand power. Can harness that which deserves recognition.

You know the value of your brand and make smart decisions to increase it. As a powerfully autonomous decision-maker you instinctively create a collection of the best people, places, things, and actions that deserve recognition. You decide what is best and then get others on board.

COMPETITOR

Record-breaking team builder

COMPETITOR

Record-breaking team-builder

You work with the best of the best, therefore you develop a team of A-players.  You love gamification: from how quickly you can make it home from work to reaching financial goals. You want to know the rules of the game so you can be seen as the record-breaker. Setting records the first times isn't as exciting.

OPPORTUNITY FINDER

Creates, leverages, and get the most out of opportunities.

OPPORTUNITY FINDER

Creates, leverages, and get the most out of opportunities

You're a resource renegade who doesn't wait for things to happen; you make them happen. You connect the dots to create opportunities that drive value in places that aren't obvious. You know how to stretch a minute, a dollar, and turn anything into 3x its value.

RISK TAKER

Recognizes the next best thing now

RISK TAKER

Recognizes the next best thing now

You thrive on the latest, greatest, and are the alpha-tester for new ideas. Your drive to try something new makes you an optimistic risk-taker who propels new ideas forward. You'll invest time, money, and work to be on the cutting edge of what's new, next, and now.

OVER 250K PEOPLE IN 22 INDUSTRIES AND 15 COUNTRIES HAVE DISCOVERED THEIR WINNING EDGE FORMULA

GIVE YOUR EVENT THE WINNING EDGE.
CONNECT WITH DAWNNA.

Phone: + 1 954 558 5999
NY 12110