If ever there was a black hole of money and time wasted in business it is marketing. Marketers may say that they can’t give you a quantifiable Return On Investment (ROI) percentage because, blah, blah, blah. All that matters is that you cough up five kajillion dollars for an entry level social media package that guarantees nothing. You know you need marketing, but you don’t know how to do it, so you negotiate three kajillions, a kidney, and naming rights to your first born.

Whoa! Back away from the checkbook! Marketing is critical. And yes – you must do it by testing, measuring, and determining how to improve. But make sure you have a strategy first, then figure out if one of those social media mavericks can help you do it. Whether you hire a good marketing company to execute based on your strategy or whether you get smart it needs to be a priority.


Dawnna St Louis is the CEO and Founder of E-Suite Network; author of the 6ix Kick-A$$ Strategies of the Million-Dollar Entrepreneur; and International Keynote Speaker.