hold the keys to influence AND turn every situation to your advantage.

THE BIGGEST CHALLENGE YOU’LL FACE IN BUSINESS IS DEALING WITH PEOPLE.

The power to influence others is among your most bankable skills — and one you can learn quickly.

All it takes is a bit of psychological insight into what truly sways people, and a keen sense for which buttons to push, when.

With 7 Triggers to Yes, you will discover proven techniques for getting clients, customers and your own teams to rally behind your ideas, buy into your vision, support your brand and follow your lead.

The Se7en Triggers to Yes will give you the edge you need. You can go after the deal you want… and win it; take your career… and improve it; and make any situation work to your advantage.

 

ROCK STAR INFLUENCE

Part art, part science and wholly game-changing, you will be able to subtly but impactfully shape peoples’ decision-making and create the outcomes they seek, simply by uncovering their DMA (decision-maker archetype) what makes people tick.
You’ll also discover:

  • the nuanced strategies and tools you can put
    to work immediately. 
  • How to instantly read, influence and persuade powerfully using your colleagues’ DMA
  • What phrases and words to use to get others on board quickly
  • What kind of superpowers your colleagues bring to the table and how to leverage them to your advantage
  • The big secret of dealing with people and motivating them to act in your favor

When you can move people to your purpose, you have a hidden advantage that will change the trajectory of your life.

WHAT'S YOUR DMA

What are your Hidden Drivers, Motivators, and Strengths?

DISC, StrengthsFinder, and many more archetype tests are all based on the same foundation – Aristotle’s Nicomachean Ethics (NE). They tests tell you why you do what you do – something that Aristotle was intrigued by. In NE, he wrote about the seven desires which drive decisions. Each desire motivates us (trigger), strengthens us (advantage), and has an opposing weakness. The two or three of these desires that become prevalent over time and make up your Decision Making Archetype.

ACCEPTANCE

Collaboration. Inclusivity. Greater Cause.

ACCEPTANCE

Strength: Collaborator
Watch outs: Self-Sacrifice

This collaborator creates a highly-inclusive team environment where every player has an equal place and a voice. Team-members feel like they are working towards a cause greater than themselves. As a decision-maker, you'd prefer not to make an autonomous decision on behalf of others. You require input from all. You find too much individual recognition uncomfortable - even when you are the face of the team. You’ll gladly step out of the spotlight to give others a chance to shine.

SIGNIFICANCE

Recognition. Pride.
Best of the Best.

SIGNIFICANCE

Strength: Recognition. Pride.
Watch-outs: Superficiality

This decision-maker takes pride in their premium contributions, well-connected network, and thoughtful selections. As a leader, your team players are an extension of your leadership brand. Because you know the value of a great brand, you take painstaking measures to ensure that you make careful selections to increase its value. As a powerfully autonomous decision-maker you determine what is best. You are quite comfortable in the spotlight, have no issue being the face of the team, and are recognized as such.

DOMINANCE

Competition. Strong Teams.
Record-Breaking.

DOMINANCE

Strength:Competition
Watch-outs: Argumentative

This goal-driven record-breaker is the strongest contributor to the win. You play by the rules to annihilate records, find loopholes, and win against the greatest odds. You build teams based on the strengths that each team-member brings to the table and how they will use those strengths towards a win. You create environments where the team will work together to reach team goals while also competing against each other or themselves towards personal wins. You can think strategically to find the elusive win.

LEVERAGE

Opportunities. High ROI
Resourcefulness.

LEVERAGE

Strength: Resourcefulness.
Watch-outs: Ungratefulness

This highly resourceful ROI finder is a master at creating, finding opportunities in unexpected places, and taking full advantage of opportunities. Your favorite team members can wear many hats and generate new ways to monetize current efforts. While generating ideas from a whiteboard may not be your strength, using what you have to get more of what you want is. You rarely wait for things to happen; you make them happen.

INSTANT GRATIFICATION

New. Next. Now.
Alpha-tester

INSTANT GRATIFICATION

Strength: Risk-Taker
Watch-outs: Over-promising

This optimistic risk-taker is a fearless alpha-tester who wants to try out the latest and greatest first. Your favorite team members are big thinkers who can drive you to take bigger & better calculated risks. You quickly get on board with new ideas and find early adoption exhilarating. Your courage, fearlessness, and willingness to go for it - without a safety net - makes others think that you are a maverick. You tend to think big, dream big, and believe that you can deliver in big ways.

TREASURE

A little extra. The elusive deal. Dollars are in the Details.

TREASURE

Strength: Treasure Hunter
Watch-outs: Pettiness

This detailed-oriented specialist sees what others miss (even though its right under their noses) and will ask lots of questions in an effort to close loopholes. Your teams are filled with skilled specialists who do work that no longer suits you. You usually prefer people who work autonomously to get the job done right the first time. Your treasure chest is filled with valuable tools that you will use at a later date. You create wins (weighed heavily in your favor) in even the most elusive situations.

SIMPLICITY

Easier. Faster. Better.

SIMPLICITY

Strength: Streamliner
Watch-outs: Underestimation

This big-picture visionary parses out the unnecessary to make tasks faster, better, and more streamlined. Your teams are usually made of people who will complete repeatable and detailed processes that you can’t automate. You quickly get to the bottom line, connect the dots between disparate items, and turn complexities into easy step-by-step processes. For you, details are overwhelming without a big picture in which to place them. You'd prefer to erase whiteboard than go through the process of learning it all.

OVER 250K PEOPLE IN 22 INDUSTRIES AND 15 COUNTRIES HAVE CHANGED THE GAME

CONTACT DAWNNA

Phone: + 1 954 558 5999
NY 12110

"We wanted our attendees fired up from opening keynote to closing hour. And Dawnna delivered. Her opening program was a mindset boosting experience that challenged everyone to have the courage to participate at a higher level - in life, at work, and at the conference. Participation is always higher after Dawnna's keynote. That's why she's spoken for us 3x in 5 years.

R. WRIGHT
KAVITAS INTERNATIONAL

“Dawnna's conference headlining keynote helped me tap into my Winning Edge Formula. For the rest of the conference I courageously stepped into my power. I volunteered, asked questions, and participated at a higher level. I took that Winning Edge Formula home. Since then, I have created the future kind of future that I deserve and desire!”

Anne James
Destination Weddings

“Dawnna is so real. She spoke directly to me. Since meeting her, I have leveraged my winning edge to un-rut my career, kick-start my business, and live a bigger life.

J. Hannabolt
Hannabolt Financial Services

Dawnna makes you think different. Her transformational thinking is no less profound than it sounds. Dawnna has impacted me as a sales leader and my team exponentially. Her game changing formula impacted both sales funnels and bottom-line numbers immediately.

Michael Bentley
Transfinder

Dawnna is a no nonsense brilliant woman leading others into their greatness and their own high profit zone. Whether delivering incredible training on FB Live or at her exclusive Million Dollar Mansion retreats, those smart enough to ditch the myths and listen to this woman who’s walked the path from homelessness to abundance, will reap rewards beyond their dreams. Pay attention!

Lindy Rosen
CEO

Dawnna really understands how to speak the language of your audience. Her brain fires so quickly that to work with her was fast, easy and fun. She's brilliant.

Diane DiResta
CEO

Dawnna is a kick-ass speaker who energises and inspires audiences internationally to take action. I saw her speak at a huge convention in the UK and she delivered amazing value that the audience loved. If you need a speaker to deliver a wake-up call to your audience and leave them with immense value, book Dawnna now!

Alan Stevens
CEO

Dawnna delivered EXCELLENCE in the UK. Her knowledge and experience of business is mind-blowing. Her skill in delivery is extraordinary. She conveys complex ideas with grace and power. She cuts through noise so that it is easy to see how simple changes will make a massive difference.

William Buist
CEO

Dawnna is a one-of-a-kind, brilliant, funny, talented and wicked smart speaker that seems to be one step ahead of every problem that organizations big and small encounter. She is truly an innovative presence in 6-inch heels, captivating every audience from start to finish!

Theresa Rose
CEO

Hands down, the best speaker I've seen! When she said, "A third grade dropout taught me the greatest lessons of my life" I knew this was something special. She was never the hero of the story, but rather she showed how the stories transformed her. AMAZING.

Kelly Powley
CIO / Inspire Brands

Dawnna is one of the most dynamic leaders in this industry I have ever worked with. She is a prime example of what a professional should be; she truly walks the walk.There is no problem too small that Dawnna won't listen to and she offers real solutions, not just promises.

Tina Pearson
Office Depot