Expertise builds exceptional careers. It does not build a business you own.

I spent two decades building the business side for people who are the best in the room at what they do - attorneys, advisors, engineers, executives - and have never been taught the six things that turn that into a business.

RESERVE A SEAT

RECORD

The Record

I co-founded a business intelligence consultancy, ran it as COO for thirteen years across 25 countries, and sold it in 2009 — a nine-figure exit. The terms are permanently confidential.

250,000+

Professionals trained

42

Enterprises

22 / 15

Industries / countries

2 decades

Of receipts

42 enterprises trusted her to train their people.

Microsoft · Starbucks · American Airlines · Discover · Merck · Abbott · LexisNexis · National Association of Broadcasters · Graycastle

BOOKED

Enterprise And Association Speaking

Dawnna keynotes for enterprises and national associations, and has for two decades. Sales kickoffs, annual conferences, leadership events.

ON STAGE. REAL ROOM, REAL AUDIENCE.

METHOD

The 6ix Framework

Six parts of an expert-led business. The order matters more than any one of them - most experts build part three before part one and cannot work out why nothing lands.

01

Your expertise - the part that's already finished

02

The buyers worth your time - who to attract, who to wave past

03

The offer - priced for the decision, not the hours

04

Market attraction - where you go to warm your buyers up before you ever pitch

05

Leads on purpose - qualified people arriving predictably

06

The close - a conversation that becomes a client, without the shower afterwards

RESULT

$118,000 Closed In Ninety Minutes.

For three years Janice spoke, shared, and networked in rooms but closed nothing. Then she used the 6ix Lead Generation framework to drive $118K from a masterclass. She got 84 in the room, 37 upgrades, 16 new clients, before lunch. Her screenshot, her numbers, her words.