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THE BIGGEST CHALLENGE YOU'LL FACE IN BUSINESS IS
DEALING WITH PEOPLE.

Only 17% of your financial success has to do with your skills.
The other 83% is all about how you influence and motivate others.

Which means that how you lead, influence, and motivate people to your way of thinking will directly impact your bottom line and upward mobility. That’s true whether you’re a marketing maverick, expert architect, or superstar sales pro.

The Se7en Triggers to Yes will give you the edge you need.

When you leverage the triggers, you can go after the deal you want… and win it; take your career… and improve it; and make any situation work to your advantage.

Want to know more?  Keep reading and discover what triggers you

Beyond Influence

As a venture capitalist, my job is to sell a dream and ask people to invest in it. I had already heard of Dawnna’s work when I left a JP Morgan Chase meeting empty-handed. So I immediately booked a call with her.  Within an hour Dawnna and I had profiled my prospect and corrected my approach. At my second chance meeting with Chase investors, I walked out with 25% more than expected. The triggers give you the edge you need to create the results you want.

J. KOLLAR
The MacAskill Fund

WHAT ARE THE
SE7EN TRIGGERS?

SIGNIFICANCE

RECOGNITION REQUIRED.

SIGNIFICANCE

Recognize this decision-maker for their premium contributions, well-connected network, and thoughtful selections. This curator of the best of the best of everything will bring to bear all of their resources as long as you recognize and appreciate them.

ACCEPTANCE

INCLUSIVE COLLABORATOR.

ACCEPTANCE

This inclusive collaborator will rarely make autonomous decisions and considers everyone's desires at decision-making time. They are team players who will work hard for a greater cause. They don't require public recognition, but they do want to be recognized and appreciated for their vital contributions to the team.

LEVERAGE

RESOURCE RENEGADE

LEVERAGE

If there is an opportunity to be created, founded, and taken advantage of - they will find it. Leverage them for their resourcefulness. Recognize them for their ability to deliver a return-on-investment from unexpected opportunities.

SIMPLICITY

EASIER. FASTER. BETTER

SIMPLICITY

This big-picture visionary parses out the unnecessary to make everything faster, easier, and more streamlined. Recognize them for their ability to quickly get to the bottom line and turn complex situations into easy step-by-step processes.

INSTANT GRATIFICATION

NEW. NEXT. NOW.

INSTANT GRATIFICATION

This optimistic risk-taker is a fearless alpha-tester who wants to try out the latest and greatest first. Recognize them for their courage, fearlessness, and willingness to go for it - without a safety net. 

DOMINANCE

RECORD-BREAKING WINNER

DOMINANCE

This goal-driven record-breaker will be the strongest contributor to the win as they play by the rules to annihilate records and win win against the greatest odds. Recognize them for bringing home the win and giving the greatest of efforts when defeat was inevitable.

TREASURE

DOLLARS ARE IN THE DETAILS

TREASURE

This detailed-oriented treasure-hunter is a specialist who sees what others miss. They leave no stone unturned and work hard to get just a little extra. While they want things to be fair and balanced, recognize their ability to ferret out and notice that which others tend to miss.

HOW DO THE
SE7EN TRIGGERS WORK

When I was in high-school I interned for a psychologist and poured over Freud’s works.  Dr Abrams said, “Don’t study Freud.  Study who Freud studied and you will understand people.” As a result, Aristotle, DaVinci, and Plato became my tomes of choice.

In Aristotle’s Nichomachean Ethics, Aristotle describes the 7 basic desires that we are all born with. However, based on life events, we develop an excess in a single desire.  That excess shows up as both a strength that gives you a winning edge and a trigger that moves you into action.

From marketing to sales to marriage counseling, we use these triggers – most times accidentally.

With the Se7en Triggers to Yes, you can purposely maximize your strengths and move others into action.  Se7en Triggers to Yes is the 21st Century way to win friends and influence people.

It is your hidden advantage.

Dawnna St Louis

How will you use your new
POWER OF PERSUASION

What if you could be more authentically you and make a brilliant first impression?  What if you could know exactly what to say to sell yourself – without really trying? What would it feel like to have the winning edge that makes just about any situation go your way?

With the Se7en Triggers to Yes you will discover the art and science to winning in the new millennium:

  • What makes you and your personal brand so magnetic
  • Take on the type of work that perfectly fits what you do best
  • What kind of kryptonite hinders your success and how to avoid it
  •  Use your Hidden Advantage as a value add for your team and your career
  • Make a brilliant and authentic first impression every time

And Influence people to your way of thinking :

  • How to instantly influence and persuade powerfully using your colleagues’ communication patterns
  •  What phrases and words to use to sell to your prospects
  •  What kind of superpowers your colleagues bring to the table and how to leverage them
  • The big secret of dealing with people and motivating them to act
  •  A surefire way to make enemies and how to avoid it

Whether you realize it or not, you’re already using one of the seven triggers!

Isn’t it time that you purposely leverage  your hidden advantage?

YOU'VE EXPERIENCED
THE RESULTS

MICHAEL PHELPS

What pulled Phelps out of retirement and into the pool for the 2106 Olympics?

A competitor, LeClos, trash talked his win over Phelps and questioned Phelps' status as the greatest athlete alive.

In 2016, Phelps exited the pool as the most decorated Olympian of all time with a total of 28 medals (23 Gold) and complete silence from LeClos. 

Without knowing it, LeClos pressed Phelps' Dominance Trigger and drove his success; something his coach struggled to do.

DONALD TRUMP

Love 'em or hate'em Donald Trump is a triggering master. Trump, (an American billionaire with no political experience) competed in a field of veteran politicians for US President. 

From the beginning of his political campaign, Trump consistently used "extremely strong" and "unpresidential-like language" according to news reports.  What they didn't know was that his strong language triggered his base into action. Once triggered, Trump's base delivered an unprecedented wave of support that put him in the White House - which is still a source of great controversy.  Donald Trump has used triggers for decades to drive up his brand and bottom-line.

How will you trigger others to deliver a win on your behalf?

APPLE COMPUTERS

If you had a great job, you probably had a Blackberry: a cell phone with a Qwerty keyboard, lots of buttons, a tiny screen, and a book of detailed instructions.

Apple, a struggling computer company in the 90s,  changed the game when they tapped into the simplicity and instant gratification triggers of their ideal client. That quickly caused Apple to become the BlackBerry killer. Apple is the first company ever valued at $1Trillion. Blackberry barely exists.

How will you leverage triggers to corner the market?

MICHAEL PHELPS

CLICK TO DISCOVER HOW PHELPS WAS TRIGGERED TO GET MORE GOLD MEDALS

Why did Phelps jump into the 2106 Olympics after retiring in 2012?

A competitor, LeClos, trash talked his win over Phelps questioning Phelps' status as the greatest athlete alive.

With his dominance trigger pressed, Phelps came out of retirement finished the 2016 Olympics with 28 medals and complete silence from LeClos. 

DONALD TRUMP

CLICK TO DISCOVER HOW TRUMP TRIGGERED HIS WAY TO A PRESIDENCY

Love 'em or hate'em Donald Trump is a triggering master. Trump, (an American billionaire with no political experience) competed in a field of veteran politicians and stood no chance of winning. 

And yet, by consistently pressing his political base's Dominance triggers - he enjoyed an unprecedented wave of support that put him in the White House - which is still a source of great controversy.

APPLE COMPUTERS

CLICK TO DISCOVER HOW APPLE TRIGGERED A TRILLION

Blackberry owned the cellphone market until Apple came along.

Apple, was struggling to compete. Then they  changed the game when they focused on the simplicity and instant gratification triggers of their ideal client. That simple change quickly caused Apple to become the BlackBerry killer. Apple is the first company ever valued at $1Trillion. Blackberry barely exists.

BRING DAWNNA AND THE
SE7EN TRIGGERS
TO YOU

Would your team/attendees benefit from knowing how a homeless teenager (without a degree or leadership experience) became the founder and CXO of a $250M tech company? And how she motivated her team-members to feel like business-owners who drove up profits and looked out for the bottom line? And how she was able to make unprecedented strides once she discovered her hidden advantage?

What will they do with theirs?

My name is Dawnna St Louis and I would love to have a conversation with you about how I can deliver a program at your event or for your team.

After delivering The Se7en Triggers to Yes at the Young Presidents Organization in the Turks&Caicos, overwhelmingly members stated that, “The Se7en Triggers to Yes is simple. Profound. Engaging. And instantly usable. Dawnna’s content immediately impacted how I communicated with and motivated my team on my very next call.”

One member bragged that he was not only engaged but that the content was a unique view on leadership that included a motivational story about how Aristotle, DaVinci, and a powerful mindset changed my life and is changing others.

Phone: + 1 954 558 5999
NY 12110
Contact

Reach Dawnna NOW!

[email protected]

Text/Call: 954.558.5999

Dawnna customizes the perfect program for you.

Who doesn’t want to be a winner? 

But applying winning strategies in Diversity & Inclusion can be slightly different than applying them to sales.

Dawnna works with you to customize each program to fit your specific theme and audience needs.

THREE POWERFUL PROGRAMS

Your Hidden Advantage is what drives you and your decisions. When you know what makes you a winner, you can tap into your power at will and own the winner’s circle.
The Se7en Triggers to Yes gives you the power to influence others to win your behalf. When you know how to move other into action, you can fill your team and network with winners.
Great To Epic: You2.0 helps you create an action-taking roadmap that drives you to do the kind of work today that will drive the win you want tomorrow.