“Almost everyone wants to be the lion.
Few have the opportunity or the courage to do so.”

You’re at the top of your game. You’re ready to step away from the competition in a big way. But knowing where to start is a challenge.

As a peak performance practitioner for business pros, Dawnna helps you gain the kind of edge that beats the competition and thrusts you from great to epic.

Learn more about Dawnna.


“Winning happens when a powerful mindset
meets a brilliantly executed action-set.”

Winners think differently. They act differently. They have the kind of beliefs that transform risks and impossibilities into opportunities and success stories.

Discover what winners do on purpose and with purpose, especially during the toughest times, to capture their greatest achievements including how to:

  • Feel like a winner everyday
  • Use a “never give up” attitude that propels your altitude
  • Exponentially increase your transformational results
  • Be a success magnet
  • Discover and break old patterns that impact your results

When you want another level of motivation, Dawnna delivers three additional flavors including:





You've read the headline... now be inspired by the story that transformed Dawnna from homeless teen to COO of a $250M tech co. Discover the four principles that will drive you to achieve more than you thought possible.
The stories you tell yourself define your beliefs, impact your thoughts, and determine what you do next. So how do you write a bold new chapter?

In this high-energy rollercoaster ride, Dawnna takes you on a journey. Besides hilariously sharing the story that led to homelessness, Dawnna will walk the you through what it took to change the narrative and write a new chapter... one that propelled her into the C-Suite of her own $250M tech biz.

Through several powerful messages, you will discover what it takes to break down the mental barriers that hold us back from some of our greatest achievements including how to:

  • Redefine your world as a place of prosperity
  • Tap into the mindset habits of peak-performers
  • Use your natural gifts to excel in the face of turmoil
  • Overcome life's challenges stronger than ever
  • Create an inner-circle keeps you energized

Be the author of a braver, bolder, new chapter. Tap into the Mindset of Achievement.


Discover how you naturally show up in the world. Leverage your hidden talents to be more authentically and confidently you.
Your Hidden Advantage what draws other to you.
When you leverage it you can turn influence into a bankable skill, including how to:
  • Outshine the competition
  • Motivate others to stay involved
  • Show up more authentically and confidently
  • Create connections even with the toughest people
  • Influence and persuade powerfully
With Your Hidden Advantage, you can go after the deal you want… and win it; take your career… and improve it; and make just about any situation work to your advantage.


What if tomorrow's success relied on making moves like you own the business today? This program will prepare you to be the power-player who gets recognized, gets promoted, and gets paid.
High-Performers get noticed, get promoted, and get paid.
These industry experts solidify themselves in the succession plan as masters of their craft as they approach every decision as if they were the owner.

When you discover what drives your personal peak performance, you will:
  • Negotiate better deals for bigger profits
  • Maximize your earnings
  • Be next in-line for bigger opportunities
  • Get recognized as the brand ambassador
  • Have a voice at the decision-making table for key company initiatives

You are already a winner. Now tap into your power to be a champion.


Live. Innovative. Interactive.

The best organizations get disrupted, pivot, and excel where others have fallen. Now, more than ever, your teams and members need to feel connected. 

That’s where Dawnna comes in.

Discover how Dawnna transforms every keynote, masterclass, and coaching session into a highly-interactive and engaging environment that makes each attendee feel like they are in the front row of the action.

  • All keynote speeches, masterclass series, and peak performance coaching uses the latest technology.
  • Ditch the “talking head over slides” for live engagement
  • Put every attendee in the front row with innovative interaction
  • Increase participation with expert facilitation and live Q&A
  • Save the recorded sessions to keep the motivation going.

Masterclass SERIES

“Winners never graduate from getting better
and competing harder.”

Develop winning skills in immersive experiences delivered by, Dawnna St Louis, a top peak business-performance practitioner.

Masterclasses focus on a specialty. Learning objectives are achieved through in-depth practice accompanied by detailed instruction and just-in-time solutions – that are applicable to your profession.

Each Masterclass is:

  • Based on Dawnna’s proprietary step-by-step formulas and methods.
  • Personally taught by Dawnna
  • Offers students private one-to-one time with Dawnna
  • Built and customized for you and your team
  • Filled with  just-in-time examples and role plays

NOTE:  This is a No Content WaterBoarding Zone:  You discover what you need now. We do not believe in data overload.

Sales & Negotiations

Close more deals fromt he start.
Connect with Dawnna for Sales Training, Coaching, and more.
Contact Dawnna


Funnel desire from your Target Rich Market to your product.
Connect with Dawnna about Marketing Training, Coaching, and More
Click Here


Financial freedom from corporate colonization.
Connect with Dawnna for Coaching, Training, and more.
Propel Your Journey


If they know you're doing it, then you're doing it wrong.
Discover the secret. Connect with Dawnna for Coaching Training and More.
Click Here


Discover the new client conversation that transforms "old-school sales peeps" into your organization's Most-Valuable Differentiator - your clients' Trusted Advisor.
In today’s hyper-connected world, savvy prospects are done with old-school overly-enthusiastic product pitches; which means the sales pro must adapt.

In this program, you will discover new client conversations for the new economy including how to:
  • Think like a champion sales pro
  • Separate your most value prospects from pretenders
  • Make the sale and solution personal to the decision-maker
  • Master the art of the next best question
  • Compose communications that get real reactions and replies
  • Maximize the outcome of sales efforts without extra effort

Discover a clear path to higher-quality sales.


Connect, get buy-in, and build a loyal following of clients, colleagues, and employees when you cash in on your most bankable skill - the power to influence.
The power to influence others is among your most bankable skills — and one you can learn quickly.

Connect, get buy-in, and build a loyal following of clients, colleagues, and employees when you discover:
  • Exactly what prospects want to hear to connect with you better
  • Which tasks you should avoid vs those that are a perfect fit
  • Communication patterns that drive decisions
  • Create connections even with the toughest people
  • Read, influence and persuade powerfully
With the Se7en Languages of Influence you will know exactly what to say, how to say it, and when to say it to drive positive outcomes.


You're an expert. Now it is time to explode your entrepreneurial business with a strategic path that multiplies your efforts and boosts your bottom line.
Being an entrepreneur is as challenging as it is rewarding.

After meeting thousands of struggling entrepreneurs Dawnna realized how many need fundamental information about starting and operating a successful business. In this program you will discover how to:
  • Leverage the 7-point cycle to increase revenue and maximize profits
  • Identify your most ideal client, how to serve them, and trigger them to buy
  • Separate profitable prospects from time-wasting pretenders
  • Master sales conversations (even if you don't like to sell)

You have a dream and a passion; now chase it to create the kind of business that lasts generations.


“Winners never graduate from getting better
and competing harder.”

BOOM! You achieved your goal! You’re crushing it.  And yet you have another level of potential – a hidden advantage -that most never tap into.  Access it and achieve the results you crave.

Be the alpha and stand among the elite with the sames powerful strategies Dawnna uses to coach top investors, exceptional entrepreneurs, sales pros, industry executives, and so many more.

Are you ready? 

Then get after it with Dawnna’s Peak Performance Business Coaching!



The biggest risk you take is not improving your life and your business. You can't get more time. But you can reach higher levels of prosperity. That is what Dawnna's coaching delivers.
Dawnna works with you to achieve your goals through three simple steps:
  • Focused Mindset: Zero in on precisely what you want to do. Give energy and effort to that on which you focus.
  • Massive Action: Develop the strategies and tactics to do big things. It may take a little trial and error, but we will get it done.
  • Major Impact: Craft an ultimate goal that delivers more than just extra money in your pocket and motivates you to drive harder towards the greater good.

Dawnna's Coaching is proven to help you perform at your peak and achieve amazing results including:
  • Clarity on your purpose
  • More effectiveness as a leader
  • Achieve bigger goals
  • Tap into your natural talents and gifts
  • Grow your business
  • Close more deals
  • Solidify powerful relationships


Things I definitely know almost for sure:

Star Wars is better than Star Trek. Lebron James is the greatest basketball player (possibly athlete) alive - even though he whines like a baby. Sarcasm and cursing are linguistic art-forms when falling from the lips of a smart person.

My name is Dawnna (daw-nuh).

I could say that I’m intelligent and love to travel; but who would say, “I’m as dumb as a box of rocks who likes to stare at paint and lick toads for fun”?

So let's try something different.

You're reading this because... you're bored...or curious; and hopefully you have a good sense of humor.

Three top accomplishments:

  • Built a $250M Tech Consultancy after being homeless at 19.
  • I have the best clients ever
  • Created several highly successful methodologies (sales, marketing, entrepreneurship, copywriting, influence, and mindset) that have been nationally adopted and used to help people succeed.

Note: I was going to say my kids... but the jury is still out. Check back to see if one of them made the list.
Even though I retired at 39, I started my second career sharing my lessons in Entrepreneurship, Sales, Marketing, Influence, and the Four Principles.

I don't believe in just getting results. I want to help people have transformative results which they can pass on.

As I speaker, it is my job to change the minds of hundreds and thousands of people in 45 minutes. As a coach, I get a little more time.

My friends call me relentless... and they also say that I will be that really old lady that people will be wondering what I'm up to next.

I plan to live up to that.


YOU'RE IN Good Company.



If you haven’t experienced Dawnna LIVE, then what are you waiting for!
This isn’t woo-woo or just rah-rah stuff.

Dawnna delivers is highly engaging, actionable content which she customizes to the theme of your event and the expertise in your industry.